Discuss: Army's new advert targets young adults who want 'Love Island-style' bodies in bid to sign more up

Army's new advert targets young adults who want 'Love Island-style' bodies in bid to sign more up

The Army unveiled eight adverts today claiming that signing up to the military provides 'confidence that lasts a lifetime'. The campaign warns fake tan, make-up and lip fillers give 'quick hits' of confidence.

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